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Why use QR Codes in Real Estate?
QR Codes have been around for over a decade, but their use in the real estate industry was a natural fit. As the real estate market underwent rapid digitization post-COVID-19, QR Codes became the ideal tool to connect the physical world of real estate with the digital world.
QR Codes have now grown beyond simply providing information from a real estate sign. From increasing app downloads to retargeting prospects, QR Codes have simplified the lives of realtors, making them a valuable investment for real estate businesses.
Top 11 real estate agents and realtors efficiently using QR Codes
We have compiled some of the best examples of QR Codes used by the top American real estate agents and realtors.
1. RE/Max uses QR Codes in real estate property advertisements
Real Estate Maximums(RE/MAX) is an American international real estate company that operates through a franchise system. The company has held the number one market share in the United States.
RE/MAX launched dynamic QR Codes on business cards, property signs, billboards, and print ads. Customers who scanned these QR Codes were redirected to mobile-optimized landing pages with the agent’s contact information, agent listings, events, and other relevant information.
QR Codes help them acquire insights on buyers’ location, date, and scan time.
2. QR Codes on real estate signs of Century 21
In recent years, psychology-backed lead generation strategies have helped real estate agents attract millennials. Century 21 realized they lagged in engaging young homebuyers despite having an informative website.
They decided to place QR Codes on real estate signs. When mobile users scan the QR Code, it gives them quick and easy access to CENTURY 21 New Millennium’s website.
Thirteen new Millennium Branches in the DC Metro area had QR Codes on their real estate signs. They widened their real estate QR Code marketing through numerous prints and mail campaigns.
3. Keller Williams Realty, Inc. tracks property flyers using QR Codes
Keller Williams Realty, Inc. is the world’s largest real estate franchise by agent count, with approximately 800 offices and more than 150,000 associates worldwide.
Real estate agents here still rely upon property flyers to promote real estate properties. With the rise in the digitization of advertising, they connected their offline marketing channels to their online ones using QR Codes.
They placed QR Codes on their property flyers and business cards. Customers could scan the QR Code and directly contact the realtors with property-related questions.
They didn’t stop just there. They placed QR Codes on flyers for “Career Night” events, where they would be recruiting new agents. Interested members can scan the QR Code and register immediately.
Unlike regular print material, adding QR Codes to flyers helped the agency measure the efficiency of its printed material campaigns.
💡Tip: Printing QR Codes can be tricky. Check out our printing guidelines to ensure high-quality QR Codes on your collaterals.
4. Coldwell Banker places QR Codes on business cards
One of the real estate agents at Coldwell Banker explains how tedious it was for her to write down the website links of real estate agencies that are prone to error. She explains,
“Each QR Code equals millions of pieces of paper that don’t have to be printed for marketing; less paper, ink, and trash.”
Coldwell Banker agents customize their real estate business cards with QR Codes. When customers scan these business cards, it redirects customers to the Coldwell Banker’s website. A mobile notification guides homebuyers to the site.
5. ERA Real Estate uses QR Codes for virtual tours
In the search for emerging technologies, the real estate industry has struck a chord with augmented reality. ERA Real Estate, a New Jersey-based real estate agency, launched a new mobile application to give prospective homebuyers a way to see a property without setting foot inside.
QR Codes redirect to an ERA Real estate mobile app. Customers can take virtual tours of the property, change the walls’ colors, and even rearrange some of the furniture within the house.
Marketing with Augmented Reality (AR) QR Codes has helped them create an interactive experience and connect to various customers on different platforms.
6. Sotheby’s International Realty’s real estate print ads with QR Codes
Newspaper ads are one of the favorite sources of information about real estate properties for home buyers. Sotheby’s International Realty believes that newspaper ads still have the potential even in the digital era, where everything is going mobile.
Sotheby’s displayed its ads in the New York Times as it experimented with its advertising strategies. Readers scanned the QR Code to take their search from the newspaper right into their phones through the app.
Readers not only received details about Sotheby's International Realty's best real estate properties but also could see homes listed by other brokers.
7. The Corcoran Group uses open-house QR Codes to acquire customer data
The Corcoran Group is New York’s premier real estate firm, with over 2000 agents specializing in luxury homes. With their broad base, their brokers and agents were finding it difficult to follow up with their clients and customers.
Corcoran Group then identified QR Codes as a solution to acquire data on potential home buyers.
The Corcoran Group used QR Code tags on print ads for open houses. “We were very encouraged by the amount of use those QR Codes got,” said Matthew Shadbolt, Corcoran’s director of Internet marketing.
They could track the time, location, and date of each scan. With the acquired data, they implemented proximity marketing to prospects commuting near their properties.
8. Dynamic QR Codes help BHS real estate provide real-time information
Inspired by the Corcoran Group and other real estate agencies, Brown Harris Stevens(BHS) started using dynamic QR Codes on its window displays of street-level offices and marketing materials.
“A lot of times we print out material and the price for property changes or the time for an open house changes,” said James Cahill, chief information technology officer for Terra Holdings, the parent company for Halstead and Brown Harris. “Now, people can find information about a property in real-time.”
Creating simple dynamic QR Codes made them much more effective and informative to their homebuyers.
9. Better Homes and Gardens Real Estate combines QR Codes and beacon technology
Better Homes and Gardens Real Estate is the best example of using QR Codes for real estate. They saw the potential of QR Codes beyond just linking to websites. To create a meaningful experience, they built customized pages for various target audiences.
By combining the data acquired from QR Codes with Customer Relationship Management(CRM) software, they created campaigns using beacon technology. Customers received notifications of houses on sale when they were in its vicinity. It helped deepen their level of service to their buyers and develop strong customer relationships with the real estate clients.
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